Better World Fund: The Vision of Manuel Collas de La Roche
“Philanthropy is a natural extension of creativity and solidarity.”
Manuel Collas de La Roche’s path to philanthropy is rooted in cinema. Through storytelling, he discovered the power of narratives to raise awareness and connect people across cultures and borders.
This vision led to the creation of the Better World Fund — a platform where culture, film and humanitarian engagement come together to turn inspiration into real impact.
Bridging Awareness and Action
At its core lies a simple idea: bridging the gap between awareness and action. While global challenges are widely discussed, they too often remain symbolic. The Better World Fund focuses on supporting concrete initiatives, particularly in education, women’s empowerment and humanitarian aid.
Project selection is based on a balance of intuition, values and measurable impact. The priority is given to initiatives that empower individuals rather than create dependency, with a long-term perspective.
Like any international initiative, the Fund has faced challenges. Some projects did not reach the expected level of impact. However, these experiences have strengthened its structure and refined its approach. Adaptability and integrity remain essential.
Authenticity Above All
Authenticity is a key principle. The Better World Fund is not a platform for image or publicity. Collaborations with public figures are only meaningful when they are rooted in genuine commitment. Visibility must never outweigh purpose.
This reflects a broader understanding of philanthropy as responsibility — not communication, but long-term engagement grounded in consistency and humility.
The Cannes Edition
The upcoming Cannes edition of the Better World Fund will reflect this vision. It will bring together leaders from cinema, business and culture to explore the role of artificial intelligence in shaping a better future.
The event will also include a charity auction supporting concrete initiatives, particularly for underprivileged children and women.
Looking Ahead
Looking ahead, the vision remains clear: a world where education empowers individuals, where younger generations lead with confidence, and where decisions are guided by responsibility.
The international expansion of the Better World Fund follows naturally from this perspective. Global challenges require global responses.
At its core lies a simple belief: culture, compassion and collaboration can help shape a better world.
