✦ On Aura Tout Vu: ICONS — Haute Couture Takes Center Stage at Sofitel Paris

The Sofitel Paris Le Faubourg, located at 15 Rue Boissy‑d’Anglas, 75008 Paris, has transformed its lobby and street‑facing windows into a couture gallery with the exhibition ICONS, showcasing the spectacular creations of the French fashion house On Aura Tout Vu. Founded by Livia Stoianova, Yassen Samouilov, and André de Sá Pessoa, the house has spent more than two decades crafting a distinctive universe at the crossroads of haute couture, art, and performance.

✦ A Celebration of Craftsmanship and Creative Boldness

On Aura Tout Vu is known for its exceptional embroidery, sculptural silhouettes, and virtuoso craftsmanship. The exhibition highlights these signature elements through a curated selection of iconic pieces that have captivated audiences around the world.

Among the standout creations is the black and red feather‑embroidered gown designed for Lady Gaga, a dramatic piece that embodies the house’s flair for theatrical couture. Also featured is the ivory and gold dress adorned with feathers, pearls, and crystals, worn by Lous and the Yakuza during her performance on X Factor Italia, where couture becomes a luminous extension of the stage. Visitors entering the hotel are greeted by the majestic turquoise‑blue coat worn by Chinese singer and actor Zhang Zhehan, a garment that has achieved iconic status among his global fanbase.

✦ The Hotel as a Gallery

By hosting ICONS, the Sofitel Paris Le Faubourg blurs the boundaries between hospitality and artistic expression. The exhibition extends beyond the lobby into the hotel’s exterior windows, allowing passers‑by to discover the creations day and night. This open‑access approach reinforces Paris’s role as a capital of couture and celebrates the city’s tradition of craftsmanship and innovation.

✦ Couture as Art

More than a display of garments, ICONS presents couture as a form of contemporary art. Each piece reflects the meticulous art of fashion